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Highlight Friday: Ashley Riddle

Highlight Friday: Ashley Riddle
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Happy Friday! Today we’ll be highlighting a vendor on Styckie who does amazing work through the platform. We’re calling this series, “Highlight Fridays”, where we’ll highlight different types of vendors that we have on the app, sharing their backstories, and their field of expertise.

To kick it off, we have an amazing vendor, named Ashley Riddle. Ashley is a makeup artist and hair stylist, who has her own company, Up Do’s for I Do’s. Ashley’s passion for hair and makeup inspired her to start her own business and become a unique expert in the field. In the 13 years she has been in business, Ashley has grown her company to over 40 employees who attend over 500 events each year in Maryland, Delaware, Virginia and South Carolina. Her team of licensed, insured, and professional hair stylists and makeup artists create long-lasting hairstyles and camera-ready makeup for brides and their bridal parties. And get this, her team travels anywhere! In addition, not only is Ashley, killin’ it in the wedding business, but she also makes time to give back. She does this by styling wigs for patients undergoing cancer treatments, and by providing services for runway fashion shows for charitable events. I chatted with Ashley over email to pick her brain a bit and ask her some questions about her and her business.

Styckie: Ashley, it’s great to have you as a feature on Highlight Friday!

Styckie: What inspired you to start doing makeup for a living?

Ashley: I recognized an unfulfilled demand in my chosen field.  I’ve enjoyed establishing, managing, and steadily expanding a reputable and profitable business in three major metropolitan areas and a beach resort area.

Styckie: How long have you been in business? And is it your full-time gig?

Ashley: I started this company in 2004. Both myself and my husband run this company full time. We have 40 talented Artists that work alongside us.

Styckie: What was one of the best moments to date that made you know you were in the right profession?

Ashley: It is amazing to see over and over a bride look into the mirror and love the way she looks! It reaffirms that I made the right decision to be in this business and industry.

Styckie: What is one beauty product you think every woman should have in her purse?

Ashley: Concealer! You can use it to cover sudden blemishes, as a highlighter to brighten your face or even cover dark circles for long work days (or to hide a late night out).

Styckie: If you weren’t a makeup artist and business owner, what would you be?

Ashley: If I weren’t in the beauty industry, I would still want to work with people. After having 3 children of my own, I’d likely enter a nursing career to help delivery babies.

Styckie: What advice would you give someone who wants to start his/her own business?

Ashley: Keep all doors of opportunity open by being prepared and saying yes! Some opportunities will become failures which will lead to learning. Some opportunities will allow you to propel farther into the future. Stepping outside your comfort zone will allow for new adventures, business opportunities and relationships.

Ashley and her team or amazing professionals can be booked through, your one-stop shop for anything wedding and event related.

All imagery provided by Ashley Riddle.

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